Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores...

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Title:Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Author:Steve Robinson
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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Reviews

  • Bill Pence
    There is no organizational culture I respect more than that of Chick Fil-A. I have eaten at numerous Chick Fil-A restaurants across the country, gotten to know our local Operator, read about their culture from Ken Blanchard and Patrick Lencioni, and read books by Chick Fil-A insiders Mark Miller, Tr...
  • Michele Pfrogner
    Chick-fil-A is one of my favorite restaurants, not just for the food, but for its hospitality. For example, I have always been curious why employees answer "My pleasure" when thanked. Robinson's book not only explains the history behind that response, but the use of the Cows, and the principles upon...
  • Cristie Underwood
    Chick-Fil-A is extremely successful and still stays closed on Sundays. They don't do a lot of advertising on tv. So, how is it possible for them to have such success? The author of this book explains how he was able to make this company a success as their chief marketing officer without forgoing any...
  • John Whitcomb
    The book was a great inside look at what makes this such a model organization. The values that have been such an important part of the culture of this company are rare to find these days. I will admit I was hoping for some more tactical information as well but all in all this was a great overview of...
  • Samantha
    As a non-Christian vegan, I picked up this book not because of my love of Chick-fil-A but pure curiosity. Because it was written from the perspective of the chief marketing officer, you get a very “close friend” view of the company’s growth and ideals. But it didn’t answer the qu...
  • Marco
    If you like your discrimination with a side of waffle fries, go ahead and buy this book....
  • Bookworm
    I always love books about eateries. Thought this would be no different. The food is overrated, I side-eye their business and find their cultish following a little weird. all the same, it seemed like this would be an interesting book to read.For some reason, I thought it was an outsider writing about...
  • BookTrib.com
    On Dec 31, 2012, Truett Cathy, the founder of Chick-fil-A, stood on the 50-yard line of the Georgia Dome, surrounded by seventy-two thousand screaming fans, awaiting kickoff at the Chick-fil-A Peach Bowl.How did Truett Cathy, who borrowed $6,600 in 1946 to build the Dwarf Grill in Hapeville, GA, bec...

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